California Cool

LA creative firm National Forest Design infuses retro SoCal vibes into Aldo’s latest campaign

Art Break // Kayla Noriega // 06/11/14
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Aldo's Glendale Store

LA-based design firm National Forest Design—the creative force behind campaigns for Urban Outfitters, Bonnaroo Music and Arts Festival and Roxy to name a few—adds a dose of ‘80s and ‘90s pop culture–inspired whimsy to the visuals accompanying footwear and accessories label Aldo’s Spring/Summer 2014 collection. The company added a SoCal touch to the season's all-white clothing and bold accessories with backgrounds featuring pops of color and fun accents like purple palm trees, abstract cubes, wavy lines and graphic blobs of paint. The result is a truly unique look book and in-store campaign with a playful, summery feel. The beachy artwork may have its roots in the past, but its juxtaposition against Aldo's chic, modern styles gives it a fresh edge. We can’t wait to step inside the label's boutiques and take in the eye-catching graphics ourselves, and of course, we can’t wait to see what National Forest Design does next.

Check out more of National Forest's art featured in the video below.



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