Echo Park Independent Co-op Fall Picks

We talked to the owners of E.P.I.C. about their store and their picks for fall.

Spotlight // Johnie Gall // 09/10/10
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Photo courtesy of E.P.I.C.

Photo courtesy of E.P.I.C.

Photo courtesy of E.P.I.C.

As both a purveying source of fashion and creativity, E.P.I.C. (which actually stands for Echo Park Independent Co-op) does its own name justice.
Nestled in the sunny hills just north of downtown Los Angeles, the boutique is a far trek from the stiletto pounded sidewalks of NYC, but you wouldn't know it from the looks of things. The gallery-like space is beautifully curated by owners Rhianon Jones and Tristian Scott, who are exploring the area's own personal renaissance by offering fashion from independent designers, all of which create clothing that is distinctly Californian.

When was EPIC founded and who were some of the first designers you carried?
We began buying and designing the store in September of 2009 and opened March 2010. Some of the first lines we purchased were: Reclaimed in L.A., Brian Lichtenberg, Howl, Himiku, Poppy & Quail, Laura Kranitz and Luxury Jones.

What is the premise of your store?
We feature our favorite Los Angeles based (and almost all L.A. made) independent designers. We look for lines that are fashion forward and produced ethically. We eventually hope to have all of the lines in the store produced using sustainable materials.

What new designers are you carrying this year?
We are always getting in new lines. Our most recent include: Roark, Dark + Dawn jewelry, De La Croix and Witches.

What can one expect from your store?
We offer styling services, and the store is very open. It is a large 2,300 square feet space with a huge high ceiling. The exposed brick along the wall offers a really nice touch. Lounging is
totally welcomed, we have these amazing Louis XIV chairs in the main part of the store and a gorgeous couch in the dressing room for your lounging pleasure.

What does Echo Park offer that other locales don't?
One-of-a-kind and hard to find pieces. As for E.P.I.C., for the most part, the lines we carry don't have wide distribution and many of the lines are exclusive to our store.

What criteria must a piece and its designers meet to be included in your store?
Since we primarily work with the designers directly, it helps if
they are nice people who are easy to work with. Otherwise the clothing has to be artistic, interesting, and designed in L.A. If not made in Los Angeles, the lines need to be made in ethically-run facilities.

What are your favorite fall looks this year?
If you look at the pictures above, you'll see we don't tend to spend a lot of time focusing on what the trend is for a season! They are the looks we are most excited for for fall this year.

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Originally published in August/September 2010

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