Sincerely Gorgeous

Julie Sarinana teams up with Alpinestars by Denise Focil for a lookbook inspired by our favorite city.

In the Curl // Sari Anne Tuschman // 08/27/12
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Sincerely Jules for Alpinestars by Denise Focil

Sincerely Jules for Alpinestars by Denise Focil

Sincerely Jules for Alpinestars by Denise Focil

Sincerely Jules for Alpinestars by Denise Focil

Julie Sarinana, better known as popular LA-based blogger Sincerely Jules, epitomizes relaxed West Coat style, which is totally why we love her. But Sarinana’s recent collaboration with Alpinestars by Denise Focil has the beautiful brunette stepping out of her comfort zone and into the brand’s sleek and sophisticated pieces. We asked one of our favorite bloggers all about her latest project.

Why was Alpinestars by Denise Focil a brand you wanted to work with?
Alpinestars by Denise Focil’s refined edge and sophistication caught my attention because it is so aligned with my personal style, so I felt like it was a perfect collaboration.

You were the model for the lookbook but you also styled all the looks.
I was flattered already to have been modeling the lookbook, but when Denise Focil asked me to style the whole collection I was thrilled. We wanted to stay true to ourselves, so we created looks that were a cool blend of our styles. I wanted the looks to be effortless.

Alpinestars by Denise Focil is known for its leathers—what do you think is the best way to incorporate leather into a wardrobe?
Pair it with simpler pieces so that the main statement piece is the leather.

Do you have a favorite way to wear a leather jacket?
I love pairing my leather jacket with feminine dresses to toughen up the look. Adding a pair of sneakers instead of heels definitely makes it that much more cooler. I think you always need a balance of pretty and tough.

What are a few of your key wardrobe pieces?
Definitely a leather jacket, pair of converse sneakers, ripped shorts, Ray-Ban aviators, tailored shorts and a flowy dress.

Why does a collab like this appeal to you?
Creatively, this collaboration challenged me to step out of my realm of boho-chic style and wear a more refined, polished look. I absolutely fell in love with the James jacket and Karma sweater—I loved the color and silhouette for each piece and how I can wear them all year long!

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