Biking Matters: Pure Fix Cycles

Office Envy // Virginia Ibarra // 07/12/12
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If we could just press "fast forward" through one thing everyday, it would be the ride to work. The honking, the slower-then-molasses drivers, and the fact that the dude zooming past you on his bike is probably going to get to his destination before you? It can drive a girl crazy! So we're ditching four wheels in favor of two, and the guys from Pure Fix Cycles are ready to help us pick out our bikes.

Pure Fix Cycles is run by four friends, all under the age 25, who ingeniously figured out how to make fixed gear bikes even simpler and even cooler with sleek bodies, interchangeable grips, custom wheel sets and color accessories. Watch footage from our visit now:

Jax Partlow contributed to this article.



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