Recap: Madewell Sun & Fun Coachella Party

Backstage // FindCream // 04/24/12
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No surprises for weekend two of Coachella? You must have not made it to the Madewell party!

The brand hosted a Coachella "Sun & Fun" pool party, hosted by Jenny Lewis, at the Ace Hotel in Palm Springs on Saturday as part of their 14-city Denim Road Trip. An airstream trailer parked feet from the pool subbed in for a mini-store, offering denim, accessories, free hair braiding and denim nail art from Kleur. Shoppers could also try on anything Madewell at the Denim Styling Station and have their pictures taken in the Madewell Photobooth.

Tuneage was provided by DJ sets from Warpaint, IO ECHO, Taken by Trees and Superhumaniods. Follow the Madewell Denim Roadtrip on Facebook to scout their next destination!

See snaps from the Planet Blue X FOAM Coachella Pool Party from Weekend #1 now!

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