Recap: Nasty Gal Website Relaunch Party

Nasty Gal celebrates Coachella and a new look for web with a Hollywood Style party. Sky Ferreira and Breakbot share Dj duties.

Backstage // Angelica Bonomo // 04/20/12
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By Angelica Bonomo

Party guests at the Nasty Gal website relaunch party.

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By Angelica Bonomo

Denim ode to an anthem at the Nasty Gal website relaunch party

By Angelica Bonomo

Sky Ferreira playing DJ

By Angelica Bonomo

Nasty Gal fans enjoying the party rooftop at the Roosevelt

Nasty Gal giftbags

By Angelica Bonomo

Nasty Gal founder Sophia Amoruso

By Angelica Bonomo

Guests trying out the photobooth

By Angelica Bonomo

The Nasty Gal website relaunch party poolside at the Roosevelt Hotel

It’s not easy to get people all the way out to Hollywood on a weeknight. But Wednesday night come they did, in platform heels, leather jackets, denim vests, and plenty of Nasty Gal flavor. It would be an understatement to say the Nasty Gal website relaunch and Coachella party was a success. The Roosevelt Hotel pool area was quickly packed to capacity while hundreds of hopeful—and fashionably dressed—fans waited in a line that flooded into the front lobby as hotel security tried to keep the party guests in order.

Founded in 2006, Nasty Gal quickly grew from a simple eBay store to the mega fashion e-tailer it is today, thanks in part to a very passionate cult following. Now ready to launch its own in-house label in fall 2012, Nasty Gal wanted to celebrate its success with the people who helped them get there, their fans. Didn't make it in? No worries: FOAM was there to capture the madness.

Sophia styled a week's worth of outfits exclusively for FOAM. Peep her ensembles in Timezone!



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