Whether they're dip-dying their hair in pretty pastel shades or drastically changing the color every few seasons, it's no secret that girls change up their locks as often as their outfits. But like all good things, hair color fades and we're destined to be in a never ending battle with our showers as we watch harsh soaps strip the color away.
Lucky for us, Bumble and Bumble launches their new color-protecting collection, Color Minded, today! Pick up their Preserving Complex, a formula which contains "an advanced dual polymer technology that cross-links like a net to help make the hair watertight, minimizing color washout and fade." The sulfate free shampoo and conditioner, treatment, UV protective styling balm and polish will be available April 17 on Bumbleandbumble.com.