Feeling Blue

In the Curl // Mandy Kahn // August/September 2010
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By Renata Raksha

Feeling Blue

We’re trying to keep this straight: within adidas there are smaller brands, and one of them is adidas Originals—and within adidas Originals there are smaller brands, and one of those is A.039, whose second-ever line has produced a pair of pants we cannot get enough of: the blue ones with the attached suspenders we’ve photographed above. Named after the internal code for the blue hue adidas is known for, this budding line, launched earlier this year, features patterned button-downs, dual-color hoodies, floaty tanks and zippered jackets that are fresh takes on utilitarian daily pieces. Also included is the line’s own batch of brightly-colored high top sneakers, with super-fat laces that just beg to be tied into giant bows.

See adidas.com/originals/us


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Originally published in August/September 2010


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