Jean Genie

In the Curl // Lizzy Epstein // August/September 2010
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By Amanda Milius

Jean Genie

By Amanda Milius

Jean Genie

By Amanda Milius

Jean Genie

From the moment Royal Trux frontwoman Jennifer Herrema burst onto the scene, her rough-and-tumble tomboy style was the envy of rocker girls everywhere. In particular, Herrema was famous for her perfectly thrashed pairs of second-skin jeans, often held together with rubber bands, string and—as rumor has it—camouflage duct tape. Luckily for us, Volcom tapped her to develop a line of denim for their Fall 2010 collection. “I first got to know the Volcom people through their record label Volcom Entertainment,” Herrema says. And when Volcom approached, the jeans project proved appealing: Herrema wanted to bring her “particular affection for loved and well-worn denim to a larger audience.” To that end, she handcrafted thirteen one-of-a-kind styles to serve as prototypes for the three-hundred pairs of premium denim jeans—complete with studs, patches and shredding—that will hang on racks in Volcom stores. And better still, each comes with its own detachable foxtail, as foxtails have always been Herrema’s calling card. She tells us, “I’ve been wearing fur tails—multicolored and natural tails—on my bags and on stage since way back. So I kinda claim that as part of my look. Naturally I wanted them on all my jeans.” Where other denim boasts a lip service rip or two, we love how lovingly these have been genuinely destroyed. Even more good news? They come in both relaxed fit and—our absolute favorite—super-skinny varieties.

See volcom.com


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Originally published in August/September 2010


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