Swim Series 2012: Paula Hermanny of ViX

ViX makes packable suits inspired by some far-flung vacations

Swim // Susan Bodack // 01/24/12
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Paula Hermanny of ViX

Paula Hermanny never has to worry whether or not she has the right suit for her next vacation. That's because she designs for her swimwear label ViX with travel in mind. From the blue water of Bali to the rich greens of Costa Rica's jungles, Hermanny talks her far-flung vacations and her dream of becoming a chef.

Where did you draw inspiration from for the 2012 collection?
I drew inspiration for the Cruise 2012 collection from my travels to Bali and Costa Rica, like the color of the tropical greens and reflective waters.

Which runway trend really inspired you this season?
I try to take runway trends and reinvent them; you can find trends like crochet, tribal prints, and neutral tones in the 2012 collection. And of course, we always have our signature ViX animal prints!

Tell us about the inspiration behind your favorite story from the 2012 collection. What makes this group stand out to you over others?
One of my favorite pieces is a malachite bracelet – it has beautiful swirls of dark green and light green that remind me of the ocean in Bali and the jungles of Costa Rica. You can find touches of this green in a number of the accessories in the collection.

If you had to pick three words to describe the 2012 line, what would they be?
Sophisticated. Unexpected. Vibrant.

ViX tends to debut a few new silhouettes every year. What’s your favorite 2012 newbie and why?
I love the new Ios in this collection. One features a stone-like detail above the triangles on the bikini top and at each side of the hip on the tie-side bikini bottom.

Growing up in Brazil, you’ve had access to some of the most gorgeous beaches in the world, but if you had to pick just one, what’s your favorite beach locale that you’ve ever been to and why?
I love so many. Buzios in Brazil is my favorite when I am visiting. You really get a feel for the Brazilian beach culture there with all the locals and beautiful scenery. But, if I had to choose a beach outside of Brazil I would choose Santa Teresa in Costa Rica. I spent News Years Eve there last year and it was amazing. It was so peaceful..

What would you be doing if you weren’t designing swimwear?
If I weren’t a designer, I would be a chef. I love cooking and experimenting with fresh ingredients, like fish and vegetables.

Shop ViX Swimwear at InStyleSwimwear.com!



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