April 28, 2010

FLOTSAM & JETSAM: NEOPRENE ME

Proof that Neoprene and other scuba-cribbed design details shouldn’t just be reserved for wreck dives. See all our picks in our digital edition, pages 46 and 56.

1. Oakley “Juniper” Glasses, $120, Jack’s Surfboards
2. Body Glove Two-Piece Vest, $62 and “Showgirl” bottoms, $52, Diane’s Beachwear
3.O’Neill Bahia L/S Short Spring, $114, beckersurf.com
4. Reef “Nile” Sandal, $26, surfsidemailorder.com
5. Vans Girls “Chukka” shoe, $60, vans.com/girls
6. Tavik “The Duff” zipper suit, $102, swell.com


This article has received no comments from our readers.
Read comments or post your own >


April 26, 2010

VIDEO: BEHIND THE SCENES WITH MARA HOFFMAN

Mara Hoffman for FindCream from David Land on Vimeo.

A behind the scenes look at our shoot with designer Mara Hoffman at home and at work. See more on Mara Hoffman in our current issue on the digital mag page 30

Video by David A. Land


This article has received no comments from our readers.
Read comments or post your own >


April 23, 2010

STYLE POST: OLIVER GOLDSMITH SHADES

You might not associate bright sun with Britain, but there’s one historic English company that’s been a leader in the frame game since the 1920s. Oliver Goldsmith is credited with introducing the sunspec – that’s sunglasses to you and me – to the UK. After he fashioned a miraculous new product called plastic into sunspec frames, the company dominated the industry for decades.
Oliver Goldsmith was the first eyewear brand to promote sunglasses as an accessory rather than a necessity, the first to feature on the covers of Vogue and Queen magazines, the first to collaborate with fashion houses on the catwalk and the first to be endorsed by celebrities and royalty alike. Grace Kelly, Peter Sellers, Nancy Sinatra, Nina Simone, Britt Eckland Audrey Hepburn, John Lennon and Michael Caine were fans, and films like The Ipcress File and Breakfast at Tiffany’s feature the designs too.
Oliver’s son and grandsons kept up the company, but it was his great-granddaughter Claire who breathed new life into the brand. She combed the back catalog and now reissues from the archives are worn by Lady Gaga, Hilary Duff, Jude Law, Gwenyth Paltrow, Rihanna and Nicole Ritchie. Stocked the world over, the shades suit the kind of girl who rides a retro board and can’t resist a good dose old-school style.

In England, sunshine in summertime isn’t guaranteed, so how is it that this is the birthplace of some of the coolest cult shades around? From the surrounds of her shop near Portobello Market, Claire reflects briefly and then announces, “I would say it’s just a longing, just wishful thinking. The Brits can be so pessimistic. But when it comes to the weather we are eternal optimists!”

-via Shannon Denny


This article has received 1 comment from our readers.
Read comments or post your own >


April 20, 2010

DIY: NYDS T-SHIRT SCARF

If you’ve been following Foam for a while, you know we love, love, love DIYs. That’s why we are so excited about The New York Design Shop, a website that provides the step-by-steps for creating current and runway inspired projects and the materials to help you complete the DIY.
We collaborated with NYDS to bring you some beach-worthy projects and the chance to win a tote bag filled with DIY materials.

Up first: How to make a warm weather scarf from a shredded tee.

What You’ll Need:

1 Old T Shirt – Size Large (We used a striped one, patterns give an extra oomph!)
1 Pair of Scissors

How to Make It:

1. Gather materials. Lay T-Shirt on a flat surface.
2. Cut the bottom of the Tee (both layers), right above the bottom seam. Put this piece aside for later.
3. Cut 1-inch strips straight across the tee. Continue to do so until all that is left is sleeves and the top of the tee.
4. Stretch each piece so that it becomes a strand.
5. Lay all strands together in a circle as shown. If you want a more full looking scarf, use 2 tees!
6. Wrap the first strip you cut that was put aside around the rest of the strips and tie a knot. Then lay this piece along with the others so it is part of the scarf.

Compiled by Johnie Gall


This article has received 2 comments from our readers.
Read comments or post your own >


April 20, 2010

DIY: NYDS SHREDDED TEE

If you’ve been following Foam for a while, you know we love, love, love DIYs. That’s why we are so excited about The New York Design Shop, a website that provides the step-by-steps for creating current and runway inspired projects and the materials to help you complete the DIY.
We collaborated with NYDS to bring you some beach-worthy projects and the chance to win a tote bag filled with DIY materials.

What You’ll Need:

1 White Tee
1 pair of scissors

How To Make It:

1. Gather Materials. Lay t-shirt out on a flat surface, with the back side facing up.
2. 3 – 4” from the side seam, begin your cut. Cut a straight line along the back of the tee.
3. Repeat this several times so you have about 6 parallel cut outs.
4. Pull the sides of the tee so it stretches wide. You want the cut outs to stretch and become sort of distressed looking.
5. If you want an even more distressed look, make random cuts throughout the back of the tee and stretch the areas you cut after.

Styling Tips from NYDS:
Wear with cut-off shorts for a sexy, beachy look or make a few small cuts in the front and throw over a bikini. Learn how to make a braided headband to go with it.

Compiled by Johnie Gall


This article has received 1 comment from our readers.
Read comments or post your own >


April 20, 2010

DIY: NYDS BRAIDED HEADBAND NECKLACE

If you’ve been following Foam for a while, you know we love, love, love DIYs. That’s why we are so excited about The New York Design Shop, a website that provides the step-by-steps for creating current and runway inspired projects and the materials to help you complete the DIY.
We collaborated with NYDS to bring you some beach-worthy projects and the chance to win a tote bag filled with DIY materials.

The Braided Headband Necklace

What You’ll Need:

1 Old T Shirt (We used a striped one, patterns give an extra oomph!)
1 pair of scissors
1 Safety Pin

How to Make It:

1. Gather materials. You’ll want to cut 6 12” strips of t shirt fabric and pull them to stretch out the material. Line up 3 sets of 2 strips.
2. Pinch the ends together and fasten with a safety pin.
3. Braid the three strands until you get to the end of the strips. Tie a knot.
4. Pin the knot to the top of your braid with the safety pin.
Try it on as a headband, or a necklace!

Styling Tips From NYDS:
Wear with cut of shorts for a sexy, beachy look or to match your shredded tee. Save your T-scraps to make NYDS’ T-Shirt Scarf. or Shredded Tee

-

-Compiled by Johnie Gall


This article has received 1 comment from our readers.
Read comments or post your own >


April 19, 2010

EVENT: MANHATTAN COLLEGE FASHION SHOW

This year’s Manhattan College Fashion Student Association’s annual charity fashion show is happening on Friday, April 30 in the campus Smith Auditorium in Riverside, New York. Foam will be sponsoring the event, which includes an Arabian Night’s themed show blending Middle Eastern aesthetics with New York designs, a silent auction, and live music acts. Proceeds from the event will go towards the National Alzheimer’s Association and Child Discovery Center in Kenya.
Last year the group raised over $2,500 and the students are hoping to double that amount this year, as they’re expected over 400 attendees. Find out more on their website.


This article has received no comments from our readers.
Read comments or post your own >


April 16, 2010

UPDATE: THE UGANDAL PARTY


If you were one of the thousands of people who helped Reef sell out of the first batch of their limited edition Ugandal sandal, you already know the incredible story behind them. The colorful beading on the leather t-strap sandals are made from 100% recycled paper, crafted by displaced women from Uganda.
Reef celebrated the success of the shoe by throwing a party with 31 bits at Vin De Syrah Spirit and Wine Parlor on April 1. The event celebrated the efforts of Reef to support 31 bits, a fair-trade organization that helps displaced women from Uganda work and start their own businesses through creative art. The first 300 guests to arrive were even given special bracelets made by the women of Gulu, Uganda. Browse the backstage pics here.
If you want to purchase a pair of Ugandals, you can get find them at the Reef website. On top of all the other bonuses (like their comfortable design and summery colors), 1% of each sale goes to the Reef Redemption fund, Reef’s own humanitarina and environmental effort.


This article has received 1 comment from our readers.
Read comments or post your own >

More Recent Items
April 15, 2010

EVENT: Graffiti Beach’s Indie Lux Pop-up Event


April 14, 2010

STYLE POST: THE DESMOND TUTU SWEATER


April 12, 2010

UPDATE: CYNTHIA ROWLEY PREVIEW


April 9, 2010

OH S’NAP: THE MORE PATTERN THE MERRIER


April 2, 2010

OH S’NAP: SO RAD PLAID


April 1, 2010

SHOPPING SPREE: TACOS AND TRENDS SAMPLE SALE


March 26, 2010

OH S’NAP: FLOWER POWER


March 24, 2010

GUEST BLOGGER: FASHION HEDONISM


March 23, 2010

STYLE POST: SAILING SAFARI


March 19, 2010

OH S’NAP: RED PANTS AND RAY BANS


March 15, 2010

IN THE MAG: CYNTHIA ROWLEY


March 12, 2010

OH S’NAP: PLASTIC PANTS


March 8, 2010

VIDEO: ELEMENT EDEN SUMMER SHOOT


March 8, 2010

IN THE MAG: THE GIRLS NEXT DOOR


March 5, 2010

OH S’NAP: CRAZY COOL CAMO


February 24, 2010

FLOTSAM & JETSAM: CUT IT OUT


February 22, 2010

COVER GIRL: GRACE GUMMER


February 19, 2010

EVENT: GRAFFITI BEACH POP-UP STORE


February 11, 2010

SPOTLIGHT: MEADOW DESIGNS SPRING PREVIEW


February 4, 2010

EVENT: AVIATOR NATION HAITI RELIEF PARTY


February 3, 2010

FLOTSAM & JETSAM: WILD WILD WEST


February 3, 2010

SHOPPING SPREE: ELEMENT EDEN WARDROBE CONTEST


January 27, 2010

FLOTSAM & JETSAM: SPORTSWEAR CLASSIC


January 20, 2010

INSIDER: PAIGE MYCOSKIE


January 6, 2010

FLOTSAM & JETSAM: GET THE LOOK


December 30, 2009

EVENT: GRAFFITI BEACH POP UP STORE


December 15, 2009

GIFT GUIDE: CHARITY FOR THE HOLIDAYS