Everything You Need to Know About Nasty Gal’s 1st Store

Nasty Gal’s Los Angeles shop is just as trendy as the online store.

Articles // Shontel Horne // 11/21/14
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PHOTO CRED: Photo courtesy of Instagram.com/Sophia_Amoruso

Sophia Amoruso is having the best year ever. Six months after releasing her part memoir, part advice book #GirlBoss, the 30-year-old CEO and founder of the online store Nasty Gal has taken her $130 million company to the streets, opening up the first Nasty Gal retail store in Los Angeles.

The brick and mortar (or #brickandmurder as Amoruso coined on Instagram) is a 2,500-square-foot jewel with a centrally located mirrored dressing room, neon lighting and a chic warehouse-inspired vibe. Here are a few other things you should know about the new store:

It’s in a Great Location

Located at 8115 Melrose Avenue in a Los Angeles shopping haven, the Nasty Gal shop is in good company near notable stores like Fred Segal and Vivienne Westwood.

PHOTO CRED: Photo courtesy of Stefanie Keenan for wwd.com.

Nasty Gal Went Back to Its Vintage Roots

While the store mostly features Nasty Gal brand clothing and other labels that are also available on the website, there is a selection of high-end vintage pieces which is fitting since Nasty Gal began as a vintage shop on ebay.

There is a Shoe Pyramid

To showcase Nasty Gal’s fleet of new and vintage footwear, the shoes are aligned on a pyramid that is 100% swoon-worthy.

PHOTO CRED: Photo courtesy of Instagram.com/NastyGalMelrose

 

The Shopping Bag is a Collector’s Item

It wouldn’t be Nasty Gal if it didn’t push the limits. Not only is the phrase “No, it’s not a porn site” scrawled on the shop’s exterior, but the slightly NSFW bag features retro-inspired, scantily clad models (think Abercrombie and Fitch meets the 1980s). Leave it to Nasty Gal to break the rules in every way possible.

PHOTO CRED: Photo courtesy of Instagram.com/Sophia_Amoruso

Nasty Gal Los Angeles opens today.

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