"Be the change you want to see in the world."
It was Mahatma Gandhi's call to action that inspired the first Billabong Design for Humanity event over five years ago. Since then the fundraiser, most recently stationed at Paramount Studios in Hollywood and featuring a bikini fashion show and performance by Edward Sharpe and the Magnetic Zeros, has evolved into one of L.A.'s most anticipated parties of the year. More importantly, the annual event has raised funds benefiting charities like VH1's Save the Music Foundation, Charity: Water and Invisible Children.
But it isn't just Billabong's annual effort that makes them a worthy recipient of the 2011 Global Conference for Social Change "Leaders of Change" award. Just presented to the surf-and-swimwear label at the UN Plaza Hotel in New York, the award is reserved for companies committed to the "pursuit of sustainability whereby environmental and social performance are embedded in the competitive strategy of the firm or organization."
Fittingly, Billabong is also the force behind Dave Rastovich's TransparentSea voyage to protect marine life and the recycled plastic bottle boardshort program, as well as a committed supporter of SurfAid International.
Congratulations to Billabong on this Role Model-worthy award!