Stylish, eco-friendly jeans are hard to come by. (Hemp skinnies? No thank you.) But with TROA's innovative fabrics and cuts, your favorite pair can now look as good as it feels.
Seoul fashion house Troa began in 1966 when self-taught sewist Troa Cho launched her collection of minimalist- wear. Fast forward to 2004, when Troa’s son Han, who inherited his mother’s artistic genes, began experimenting with hanjisa—a traditional Korean fabric made from Mulberry bark—and natural dyeing methods. After perfecting his technique and creating an ultra-soft material, he focused his efforts on denim. The resulting collection—available at Barneys New York, includes modern cuts (skinny, cigarette, and bootcut) and colors that require fewer washings. We think it’s jean-ius.